We launch Swallow This
Swallow This was our award-winning campaign to educate our communities about PrEP, a pill you can take daily to prevent HIV. PrEP is remarkably effective at preventing HIV and through a study we conducted, we determined that the people we serve would benefit from it and when they learned about it were very interested in starting, but too often didn’t even know PrEP was an option for them.
We launched a multi-pronged, multimedia campaign online, at community events, in print magazines and newspapers, and with out of home advertising such as bus stop and phone booth advertisements. An evaluation of the campaign found it was massively successful.
You can learn more at harlemunited.org/prep